High growth SaaS companies like Slack, Atlassian, SurveyMonkey have strong growth teams. The startups in the SaaS space are building growth teams during the early stages of their business. Driving growth for a SaaS product… Read More »Why a SaaS business needs a growth team and how do growth teams operate?
Acquiring customers for a SaaS product is one of the challenges the marketers and founders face. The marketing teams need to identify and leverage the right channel to bring in high-quality leads, who in turn convert into paid customers. In one… Read More »SaaS retention — how it is done.
Apart from using organic methods, paid marketing channels are also proven platforms for lead generation. SaaS companies spend a lot of money on paid advertising. Companies like Google highly depend on their Ad revenue (Google Ads).… Read More »Best Paid Marketing Channels for your SaaS Business
I bet you cannot imagine a world without social media in the 21st Century. People irrespective of the demographics use social media on a regular basis to share and consume information. This domain of the… Read More »An Introduction to Social Media Marketing (SMM)
All of my previously published articles had one element in common — Metrics Tracking. When you run a SaaS company, you need to constantly keep a watch on your metrics. The Key Performance Indicators (KPIs) would directly… Read More »5 Essential SaaS Metrics Every Marketer Should Know.
“Email has an ability many channels don’t: creating valuable, personal touches — at scale.” — David Newman, Marketing Coach. As a digital marketer, Email is one of the highly recommended channels to interact with your prospects and customers. It’s a proven… Read More »Learn Email Marketing In 6 Steps