Acquiring customers for a SaaS product is one of the challenges the marketers and founders face. The marketing teams need to identify and leverage the right channel to bring in high-quality leads, who in turn convert into paid customers. In one… Read More »SaaS retention — how it is done.
Apart from using organic methods, paid marketing channels are also proven platforms for lead generation. SaaS companies spend a lot of money on paid advertising. Companies like Google highly depend on their Ad revenue (Google Ads).… Read More »Best Paid Marketing Channels for your SaaS Business
I bet you cannot imagine a world without social media in the 21st Century. People irrespective of the demographics use social media on a regular basis to share and consume information. This domain of the… Read More »An Introduction to Social Media Marketing (SMM)
There are quite a number of Marketing Frameworks followed by organizations all over the world. In 2007, Dave McClure, an entrepreneur based out of San Francisco, devised one of the high growth yielding frameworks — AARRR. This… Read More »The AARRR Framework — An Introduction To Pirate Metrics.