We all know the importance of growth for any business. When it comes to SaaS, the benefits of consistent growth is phenomenal. It takes an excellent growth team with a clear vision, along with a good understanding of the market, to fuel steady growth and customer retention.
However, setting up a growth team and accelerating growth is no easy feat. I’ve had the opportunity to work on driving growth for SaaS products from the early days of my career. When it comes to B2B SaaS, trust me, growth CANNOT be ‘hacked’ overnight.
It requires immense effort backed with systematic processes to realize continued growth. A considerable amount of time is needed to reap the desired results. Mistakes are prone to happen, and your efforts might fail.
Working with a group of smart professionals and gaining firsthand experience in building a growth engine from scratch definitely changed my perspective of growth in a business. I came to understand that generating revenue alone is not an indicator of growth, particularly in the SaaS space.
As a part of giving back to the community, I’ll be regularly emailing content related to SaaS Growth and at the end of the series, you'll receive a free copy of my eBook.